Finance and Marketing Section

Hey guys,

Here is what I will be doing for my part...I have already gotten a good start as far as research...let me know if there is anything I should add or delete from my list of points under Financial and Marketing.

FINANCIAL

• Compare the R&D spent to Sales Revenue
• Compare the percentage to who had the highest sales revenue (any trends)
• Should RIM expand R&D spending

• Have different forecasts income statements…depending on certain situations
• Expanding internationally, etc…

• Look at the current economic times and how it will affect sales/expenses

• Look at forecasts (sales, growth of industry) – need to have a long term fix

MARKETING

• How can RIM market themselves to potential employees
• The top talent that there is today

• How can RIM market themselves to potential communities where they’ll locate to (waiting for Jo-Anne to e-mail me back)
  

• Look at Porter’s five forces (issues RIM may have)